Original 1950s French advertising poster for Philips refrigeration by Pierre-Paul Darigo. Dynamic mid-century artwork shows a caped service hero sprinting a gleaming fridge across a deep charcoal field with crisp blue and red accents; tagline “Froid Philips – le meilleur service … c’est plus sûr !”. Grand display size and superb colour make this a striking centrepiece for kitchens, bars or modern interiors.
Artist: Pierre-Paul Darigo
Year: c.1950s
Size: 63 × 45.7 in (160 × 116 cm)
Printing: Lithograph on paper; Imprimerie S.A. Courbet, Paris
Country: France
Condition: A- (fine) — bright, clean impression with tiny age touches only; presents excellently
Authenticity: Original vintage printing (not a reproduction). Certificate of Authenticity included
This bold, fast-moving composition captures the post-war boom in European home appliances and Philips’ reputation for dependable service. The simplified forms, jet-stream motion lines and confident palette are textbook mid-century modern—scaled to the rare grand format for maximum impact. Ships rolled in a heavy-duty archival tube, fully insured; packed with care, COA enclosed. Listing built to Etsy’s latest search guidance for clarity and discoverability.
