Original J.B. Louvet Bicycle Poster by Mich, French Cycling Advertising Poster, Linen Backed

Original J.B. Louvet bicycle poster, an authentic period French cycling advertisement after Mich, professionally linen backed and measuring 31.5 x 45 inches.

Striking, witty, and immediately memorable, this design reduces its message to one unforgettable image: a rider climbing a ladder on his bicycle beneath the slogan “Elle grimpe tout!” Set against a saturated red ground, with a vivid yellow ladder and bold J.B. Louvet lettering, the composition has exceptional graphic presence and the kind of decorative strength that makes the best French advertising posters so enduring.

Both playful and visually disciplined, it works beautifully on several levels at once: as an original cycling advertisement, as a highly displayable work of vintage graphic design, and as a characterful statement piece for an interior.

This is an original period poster, not a reproduction. The sheet carries the “d’après Mich” credit in the image and the Affiches Gaillard, Paris printer line in the lower margin. Public cataloguing for this format varies, so we date this example conservatively to the circa 1920s period.

Artist / design: Mich (Michel Liebeaux) Title: J.B. Louvet / Elle grimpe tout! la Bicyclette… Date: circa 1920s Printer: Affiches Gaillard, Paris Country: France Medium: original colour lithographic poster on paper Size: 31.5 x 45 inches Condition: exceptionally fresh overall condition, newly linen backed

A particularly appealing example for collectors of original cycling posters, French advertising art, and bold early 20th-century graphic design.

Please study the photographs carefully, as they form part of the description and are the best guide to colour, margins, and overall appearance. Packed with great care and shipped fully insured.