Original Leukerbad Loèche-les-Bains Poster, Emil Schulthess, Swiss Mermaid Ski Travel Poster

Original Leukerbad / Loèche-les-Bains poster by Emil Schulthess, an authentic Swiss travel poster from around 1970, printed by Mengis, Visp.

This is exactly the kind of poster people buy because it makes them smile the second they see it. A mermaid rises out of the thermal water wearing a ski hat and holding a ski, turning the whole idea of Leukerbad into one unforgettable image. It is funny, bright, and clever — a poster that sells the place without looking forced or overworked. Instead of showing yet another mountain panorama, it gives you something with personality.

That is what makes it so good on the wall. The strong blue ground, the yellow figure, the white tail, and the simple mountain setting make it read instantly from across a room. It has the clean confidence of late mid-century Swiss graphic design, but with a warmth and playfulness that makes it much easier to live with than a lot of colder modernist travel posters.

It also says something very specific about Leukerbad itself. This was a resort known for both thermal bathing and winter sports, and the poster wraps those two identities together in one witty visual idea. That makes it more than just a decorative ski poster or spa poster — it is a genuine piece of destination branding from the period, and a particularly memorable one.

This is an authentic original vintage poster, not a reproduction.

Artist: Emil Schulthess Title: Leukerbad / Loèche-les-Bains Date: circa 1970 Printer: Mengis, Visp Country: Switzerland Medium: Original printed travel poster on paper Size: 102 × 64 cm / 40 × 25 inches Condition: Very good overall vintage condition with light signs of age and handling consistent with an original period travel poster. Please review photographs carefully. Framing: Unframed

A highly displayable original for collectors of Swiss travel posters, ski and spa material, and bold vintage graphic design.

Please review all photographs carefully, as they form part of the description. Packed with great care and shipped fully insured.