1920s Original French Advertising Poster - La Bougie Colin, Spark Plug Art Deco

A bold original 1920s French advertising poster for La Bougie Colin spark plugs, rendered in vibrant Art Deco style. The striking design shows a dynamic green figure with a spark plug head, whip in hand, under the slogan “Fouette le Moteur” (“Whip the Engine”). Printed in Paris, this large-format lithograph captures the energy and futurist spirit of 1920s motoring culture.

• Artist: Unknown (attributed to Rouffé studio, Paris)
• Year: circa 1920s
• Size: 47 × 31 inches (120 × 80 cm)
• Printing: Lithograph on paper
• Condition: B+ (Very Good; original folds as issued, minor handling wear, vivid colour)
• Authenticity: Original 1920s printing (not a reproduction); Certificate of Authenticity included

This poster exemplifies the radical visual vocabulary of French Art Deco advertising: simplified forms, thick outlines, and high-contrast colour fields that leap off the wall. By anthropomorphising the product—a spark plug turned into a muscular driver—Bougie Colin embodied speed, modernity, and mechanical strength. Posters of this scale were printed to command attention in garages and streets, but most were discarded, making surviving examples scarce.

It is a fantastic crossover piece for collectors of early automotive history, French advertising, and Art Deco design. Its humour and graphic punch also make it highly decorative, perfect for a study, man cave, or industrial-inspired interior. A powerful statement piece from the golden age of French motoring.

Ships rolled in a heavy-duty archival tube, fully insured. Every order includes a signed Certificate of Authenticity from Vintage Poster UK.