1930s Original French Cycling Poster - Cycles Lorette Bicycle Advertising (Publicité Wall, Paris)

An authentic 1930s French cycling advertising poster for Cycles Lorette, printed by Publicité Wall, Paris. The design shows a stylish cyclist proudly holding a bouquet while onlookers cheer him on, set against a vibrant yellow background with bold lettering. A charming and humorous example of pre-war French bicycle advertising.

• Artist: Unknown
• Year: c.1930s
• Size: 31 × 24 inches (80 × 61 cm)
• Printing: Lithograph on paper
• Printer: Publicité Wall, Paris (noted in margin)
• Condition: A (Excellent; light age wear, small imperfections)
• Authenticity: Original 1930s lithograph (not a reproduction); Certificate of Authenticity included

Cycling posters of the 1930s occupy an important place in French advertising, bridging the Art Deco era’s emphasis on bold, simplified shapes with the sporting culture that defined much of French life. Cycles Lorette stood among the numerous French cycle manufacturers of the interwar years, competing in a crowded market by commissioning witty, eye-catching lithographs such as this.

The exaggerated cheering crowd and the bouquet-wielding rider reinforce cycling’s mix of sport, lifestyle, and spectacle, making this poster not only a piece of commercial art but also a window into the cultural life of the period. For collectors, it represents both a niche of bicycle history and a fine decorative work of graphic design. A delightful centrepiece for collectors of cycling memorabilia, French advertising, or Art Deco-era graphics.

Ships rolled in a heavy-duty archival tube, fully insured. Every order includes a signed Certificate of Authenticity from Vintage Poster UK.