1950s Georges Hugnet "PAX" Laundry Soap - Original French Gouache Mock-Up (25x19.5 cm)

Original 1950s French advertising mock-up painting for PAX laundry soap by Georges Hugnet (1906–1974)—bright gouache on heavy poster board with hand-lettered copy. A charming mid-century concept image sized 25 × 19.5 cm (approx. 9.8 × 7.7 in), ideal for kitchen, laundry or nursery décor.

• Artist: Georges Hugnet
• Year: c.1950s
• Size: 25 × 19.5 cm (approx. 9.8 × 7.7 in)
• Medium: Gouache on poster board (original studio mock-up; not a print)
• Condition: A / Excellent – vibrant colour; light, age-appropriate handling to board only
• Authenticity: Original 1950s studio artwork; Certificate of Authenticity included

A strongman hoists bright green “weights” while smiling onlookers cheer—paired with the French lines “Qu’il est beau! Qu’il est blanc! il a la propreté PAX.” Hugnet—best known as a poet/artist associated with Dada & Surrealism—also produced lively ad concepts in this period; this small painting captures the optimistic, humorous mid-century French ad style. Ships flat between rigid boards, tracked and fully insured.