Original Produits Lavocat Poster by H. Prost, French Art Deco Rugby Advertising Poster

Original Produits Lavocat / Force, Énergie poster by H. Prost, an authentic French Art Deco advertising poster from the 1930s.

This is one of those posters that makes its point in a single unforgettable image. A rugby player charges forward at full speed, seemingly outrunning a black horse behind him, while the slogan promises strength and energy through Lavocat’s products. The whole composition is built on movement, force, and urgency. Set against a vivid red background, the image has exactly the boldness and theatrical confidence that make the best French advertising posters so visually addictive.

What makes it especially appealing is its strange and brilliant combination of subjects. It is part sports poster, part food advertisement, part Art Deco graphic statement. The black horse introduces an almost mythic note of power, while the rugby player gives the image a modern athletic intensity. It is energetic, unusual, and immediately memorable — the kind of poster that works as wall art even before you know what it is selling.

There is also a lot of period charm in the idea itself. “Aliments irradiés” feels very much of its time: a moment when science, nutrition, health, and modern advertising all collided in bold visual form. Seen today, the poster works beautifully as a decorative object because it captures that optimism so vividly. It has the confidence of 1930s commercial design, with strong colour, dramatic silhouette, and a subject that feels both sportive and surreal.

This is an authentic original vintage poster, not a reproduction.

Artist: H. Prost Title: Force, Énergie par les Produits Lavocat / Aliments Irradiés Date: circa 1930s Country: France Medium: Original lithographic poster on paper Size: 92 × 69 cm / 36.23 × 27.17 inches Condition: Excellent overall condition Framing: Unframed

A striking and highly displayable original for collectors of French advertising posters, Art Deco graphics, sporting imagery, and unusual food-related design.

Please review all photographs carefully, as they form part of the description. Packed with great care and shipped fully insured.